Direct: Brand Conference Speaker Announcement: Saul Spady of Dick’s Drive-In

The 2021 Direct: Brand Conference is right around the corner, and we’re excited for the line-up of business leaders and Farm experts speaking at the conference. These presenters will hone in on Brand and share their insights to connect with a community of buyers and grow a loyal audience of customers. 

We are thrilled to announce Saul Spady as the keynote speaker for the Direct: Brand Conference. Saul is a part of the 3rd generation lineage of a decades-old restaurant chain in Seattle, Washington called Dick’s Drive-In. 

Dick’s is well-known throughout Seattle as the go-to burger joint despite competition from billion-dollar brands. Over the last three generations, Dick’s has expanded to 7 locations across the city, fed millions of customers, and employed thousands of people, hundreds of whom they’ve sent to college. The establishment has attracted more than 250,000 followers on Social Media, garnering millions of views, shares, and likes to fuel organic growth.

Saul will discuss how Dick’s wins in a commodity market by staying true to the Brand’s core values and doubling down on their primary value propositions. In addition, he’ll explain how Dick’s has managed to navigate, survive, and thrive despite massive competitors with billion-dollar marketing budgets and unlimited resources. 

Learn how Dick’s uses memorable moments to form a lasting connection with their customers, creating loyal buyers for years to come. And, lastly, he’ll dive into how Dick’s has established itself with the Seattle community as a must-visit location when tourists come to the city. 

Join us on November 2nd for the Direct: Brand Conference to hear from Saul, Farmer experts, and tactical presentations on how to best grow and manage your Farm Brand with Barn2Door.

Barn2Door is the all-in-one solution to grow and manage your Farm business. If you’re curious to learn why the most successful Farms run on Barn2Door, watch this 5-minute video.