Farm Gift Guide for the Holiday Season
Holidays on the Farm
The holiday season is busy for everyone, but especially for your Farm. You are tasked to encourage sales, plan ahead and offer a range of product options. While it may be difficult to make your products stand out, Barn2Door offers plenty of suggestions for the holidays.
In this Farm product gift guide, you will learn how product packaging and assembly can give your Buyers a unique option for gift-giving this holiday season. Offering Farm-to-table gifts, on-Farm events and activities, will help you attract more customers during the holidays, while giving Buyers a variety and easy and convenient purchase options.
Assemble Farm Bundle Boxes for Every Buyer
Bundle boxes offer convenience for Buyers, while allowing you to sell more Farm products in one transaction. Creating an easy shopping option for your customers, whether they are searching for a gift or a party spread, will increase satisfaction. Seasonal bundles including products that sell quickly during the holidays are sure to be a best seller for your Farm.
Tailored Bundle Boxes
No matter what Farm products you sell, be creative with the bundles available for purchase to appeal to a wider audience of Buyer. One example is tailoring boxes for those who love certain Farm products. Some bundle examples:
Cheese-lover: a box with a wide-range of cheeses
Meat-lover: a box with your best protein cuts
Charcuterie: a box packed with cheeses, cured meats, pickles and spreads
Create any box that could be paired with family meals, so that every detail is covered at seasonal get togethers.
Farm Product Gift Baskets
Gift baskets packed with your favorite Farm products make for an easy, well-appreciated present. Assemble a variety of products together in a basket, while also giving a holiday touch with wrapping or packaging. Gift baskets can differ from product-specific bundle boxes by featuring a wider variety of complementary items. The best gift baskets may include a range of fresh and value-added products.
Novelty products are a great add-on to any basket, such as honeys, sauces, soaps and candles. These options can be advertised as a ready-to-go gift for Buyers to take to holiday events and gatherings. While bundle boxes can be great for a large quantity of a given product, gift baskets enable you to feature a combination of goods that can be perfect for any gift-giving occasion.
Holiday Dinner Kits
Farm dinner kits make a perfect holiday gift, eliminating the stress of making a meal for the family by offering all the products you need in one purchase. These kits should include everything to make a meal easy to prepare, including a cut of protein, the spices, sauces, and a recipe to prepare the dish. Offer additional side dishes, too, as a product upsell.
As a Farmer, you know your products better than anyone. Share your knowledge, expertise and recommendations to best prepare and consume your Farm goods. Assembling multiple items together in a Holiday Dinner Kit makes it even easier to move more of your products. Some holiday options:
Thanksgiving: a turkey dinner, including 2+ sides (green beans, sweet potatoes)
Christmas: a traditional ham or roast, including 2+ sides (brussel sprouts, broccoli)
New Year’s Day: a rack of ribs, sausage and sides (baked beans, potato salad)
Even if your Farm only produces certain items, you can source from other local Farmers. This will help you make a complete meal kit, by partnering with others in your community. More importantly, holiday dinner kits make it easy and convenient for Buyers, while helping you sell more products.
Bundle Box Subscriptions
During the off-season, bundle box subscriptions for the coming year are fantastic gifts to share with family and friends. Create a range of seasonal bundle box subscriptions to sell as Farm gifts in your store ahead of next season. Produce, Protein and Dairy box subscriptions are a great avenue to lend support to those who would appreciate ongoing access to clean, healthy food. And, one of the biggest hits during the holidays are Flower Subscriptions.
Seasonal Value-Add Products
During the off-season, your Farm can also put time into creating and offering a number of seasonal value-added products, which can provide supplemental income (over-and-above your core products). Many families enjoy decorating for the holidays, gathering together around the hearth, and enjoying special moments over a good drink.
There are a number of marquee seasonal products that you may consider assembling and selling at premium. Some seasonal value-add options:
Christmas Wreaths / Holly: assemble and build beautiful decor for the home
Christmas Trees: offer pre-cut or on-Farm self-serve trees to cut
Mulled Cider Kits: assemble all the ingredients in a ready-to-go kit, or offer on-Farm
Firewood: clean-up your property, thin your forests and offer firewood by the chord
There are an endless number of other value-add products that your Farm could offer for the season. It comes down to your time, passion and available resources. There is no shortage of demand for these products during the holidays.
Seasonal On-Farm Events
On-Farm events can help you increase Brand awareness and attract new customers, while also allowing you to educate your community on sustainable agriculture practices. Selling tickets for On-Farm events provides Buyers with another gift option, even if they aren’t looking for a specific product. The off-season is the perfect time to invite others on Farm for a wide range of activities and events. Some On-Farm options:
Farm-to-Table Dinner: an exclusive, but simple meal prepared by you or a local Chef
Farm Tours: a walking tour of your operations behind-the-scenes
Day-in-the-Life: side-by-side participation in daily farm chores / activities
Food-Prep Classes: canning, pickling, butchering, freeze-drying, etc
Activities: corn mazes, carriage rides, horseback rides, sleigh rides
Offering tickets for these events gives the whole community something to do with their families, while also spreading the word about your Farm. The possibilities are endless for what you can offer on your Farm, and bringing potential Buyers to your land could encourage them to make a purchase.
Farm Store Credits
While this gift guide suggests a variety of options for any Buyer, you may also choose to offer Farm store credits as a gift.
Farm store credits enable loyal customers familiar with your products to “share the love” with credits to purchase from your Farm. This provides more upfront cash flow for your Farm, and guarantees a new customer for your business, too.
Find an example of Farm store credits here.
Holiday Gift-Wrapping
Seasonal gifts are a great opportunity for your Farm to increase sales during the holidays, so they should be marketed well. You can personalize your Farm products with an optional gift-wrapping add-on. Gift wrapping may simply be a festive bow with your logo on the packaging or tape, or you include seasonal wrapping paper or basket as well. Be creative with your holiday gift-wrapping!
Offer gift-wrapping as an add-on that customers can buy for a set price. Many customers will spend the money to save time and make giving turnkey.
Be certain to include your Farm logo on all your packaging, either using stamps, stickers, or tape to increase your Brand awareness. Customers will notice when you go the extra mile with seasonal colors and prints for your wrapping. Any additions to product packaging that is special for the holidays will be appreciated.
Inside of every package, add your business card and a QR code that leads to your Farm website. Gifts offer a fantastic avenue for your Farm to access more customers. You can assume that these products will be shared with a wider audience, who may not know about your Farm.
Make a great first impression and give your Buyers a good experience. Offer plenty of resources for gift recipients to connect with your Farm in the future.
Conclusion
Offering your Farm products as holiday gifts is convenient for Buyers and helps to support the local economy. While the holidays can be stressful, your Farm can help to alleviate Buyer concerns and increase your sales by offering seasonal products. By planning ahead with this Farm Gift Guide, your Farm can leverage the holidays to grow your business and access more customers.
Don’t miss out on this opportunity to market your Farm products during the upcoming holidays!
If your Farm needs assistance to make purchasing your products easy and convenient, Barn2Door is ready to assist you. We offer an all-in-one solution to help your Farm increase sales, access more customers and save time. To learn more, watch this 5-minute video.