Logo Best Practices That’ll Build Brand Loyalty for your Farm
A Farm logo is a visual representation of your Brand. As an image that communicates who you are and what your business does, a logo has the power to differentiate you from other Farms. It only takes 7 seconds for a customer to make a first impression of your business. That’s why it’s essential Farmers have a clean and simple logo that can be recognizable no matter where someone comes in contact with it – on a website, Farm merchandise, packaging, etc.
Barn2Door’s repertoire of Design services includes building Custom Websites (included in any Barn2Door Subscription) and Farm Logos ($499 one-time purchase). So, what should Farmers know before beginning the Logo Design process with our team? Here are three logo best practices to keep in mind:
Simplicity is King
When thinking about iconic logos everyone is familiar with, they all have the same things in common. They’re simple, clean, and can pass any vision test (aka, they’re recognizable up close or far away!). Carhart, John Deere, and USDA Organic all have simple logos and use 1 to 2 colors.
For your Farm logo, less is more. The simpler it is, the more impact it will have on your customers, and the more likely they’ll remember it. In fact, 95% of the world’s leading brands use only 1 to 2 colors in their logo. Using more than two colors can become visually overwhelming and expensive to print. Almost 50% of consumers believe a logo can effectively communicate a brand’s personality, so your Farm logo must be simple and easy to identify. Components that make the image complicated or difficult to interpret should be avoided. No one wants to decipher what’s happening with your Farm logo, so work with the Designer to keep it simple!
A Memorable Logo Makes an Impression
A well-designed logo is memorable. On average, it will take 5 to 7 times to see a logo before the customer will remember your brand. So, how do you ensure your Farm logo is memorable? You pick the right shape, fonts, text, and colors that represent your Farm’s values and aesthetic.
Think of your logo as a symbol that represents your brand. A logo that is simple to describe to someone else – an outline of livestock, produce, or a barn, all consist of basic shapes and elements. People can easily grasp the symbol, making it easy to remember long term. Logos that are complex, have too many colors, and are overly stylized will be dismissed by viewers who find it difficult to understand.
Choose one shape, up to two colors (maximum), and decide if you want to include your Farm name in your logo. These will be the first elements to decide before the Designer creates your Farm logo.
Versatility is a Must
Your logo is like a nametag for your Farm brand. You’ll want to make sure it's visible no matter how a buyer comes in contact with your Farm – online (website, social media, email) and off-line(at farmers’ markets, on shirts, hats). It’s important that when a logo is sized (small or large), a buyer can still recognize it. If not, your Farm will not accrue any brand value.
The important part is that your logo is versatile and can maintain its integrity no matter where it’s used! That's why simplicity is key. A simple but effective logo has the power to work in all situations to be the recognizable face of your brand, from being on a hat to your sign at the farmer’s market.
The designers at Barn2Door specialize in building Farm logos that incorporate your vision and embody your brand. Having a beautiful logo doesn’t need intricate designs or complex patterns. Instead, it should be a simple, memorable, and versatile design that will attract customers and build brand recognition in your local community.
For more information relating to the Barn2Door Logo Design Process, check out these resources:
Barn2Door provides an all-in-one solution to grow and manage your Farm business. If you’re curious to learn why successful Farms run on Barn2Door, watch this 5-minute video.