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2022 Market Trends & Data Every Farmer Should Know

Every industry has shifted into a convenience mindset through the use of technology and the ability to access goods, services, and products anytime, anywhere online. For Farmers to win, they must adapt their businesses to serve buyers conveniently.

This eBook provides an overview of which trends we’ve observed at Barn2Door. Taking time to understand these trends in 2022 will help Farms remain competitive in a rapidly changing world.

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A Farmer’s Guide to Grow Revenue with Email

Email marketing is one of the most cost-effective ways for small businesses to engage buyers in a place they visit every day --- their inbox. As more consumers use online channels to purchase products, including food, the scale of email’s potential to reach local buyers is huge.

This eBook is intended to help Farmers navigate creating an effective email newsletter, grow Farm revenue, and engage buyers consistently.

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New Year Checklist: Improve your Margins in 2022

As more Americans are aware of the value of locally produced foods, “unplugging” for the winter is no longer an option for your Farm. The most successful Farms use the quieter months to plan their goals, re-evaluate their Brand, and make the necessary adjustments to increase profits for the next year.

This eBook serves as a guide for your Farm to assess your go-to-market strategy and increase profits in 2022.

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5 Farms Making 6 Figures

This eBook is intended to share the tactics used by 5 different Farms, all of which make 6-figure incomes. Farmers can use this eBook as a guide to implement best practices to create their own 6-figure business.

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From Poverty to Profit: Increase Your Poultry Margins

This eBook offers key insights on how you can grow your Poultry business and make smart financial decisions for the future of your Farm. Whether you’re passionate about your pastured Poultry products, environmental stewardship, improving biodiversity, or simply making a living, there’s one common denominator --- your Poultry Farm must turn a profit or face going out of business.

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Email Marketing 101: Increase Farm Sales by 30%

As the best channel to point Buyers to your website and Farm store, email is the best tool for retaining existing Customers and engaging new Buyers. This eBook is intended to outline the steps Farmers can take to drive sales with a powerful email strategy. As the new word of mouth, Farmers can drive brand recognition, build credibility, and drive sales through consistent email communications.

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Break the Dairy Syndicate. Sell Direct.

This eBook provides an overview of how three Dairy operations have broken the Syndicate by pivoting online to sell direct. Your Farm can break the Dairy Syndicate, sell out of your products, increase your margins, and save time in the process by offering a convenient purchasing experience. To do so successfully, your Dairy has to break some norms in the market and commit to building a direct-to-market business.

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6 Farm Secrets to Save Time & Increase Orders

At Barn2Door, we know that one of the biggest challenges for Farmers today is finding time to grow and manage a Farm business in addition to daily tasks that require utmost attention. Ensuring Farmers have the best quality products, employ sustainable practices, engage with Customers regularly, track inventory, process orders, and accept payments often takes more time than Farmers have. That’s why we compiled 6 Secrets to Farm Success that we see real Farmers implement to save time while efficiently growing and managing their operations.

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Skip the Sale Barn. Sell Direct

This eBook is intended to help Farmers and Ranchers identify how they can skip the Sale Barn, sell out of livestock products (beef, pork, lamb, poultry), and grow their business by selling direct. We outline 5 tactics that will jump-start your Farm’s growth and sustain your business for the future.

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Earn More with Bundle Box Subscriptions

This eBook is intended to help Farmers identify how they can leverage Bundle Boxes to earn more. While not an exhaustive list, implementing these tactics will drive your Farm’s revenue, move your inventory, and delight buyers who are looking for simple access to local, healthy foods.

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5 Mistakes that Lead to Farm Failure

This eBook, the 5 Mistakes that Lead to Farm Failure, highlights critical mistakes that can lead down a path of failure versus success --- despite your hard work. We want Farmers to avoid these Mistakes and have a thriving business for the long-haul.

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