Attracting Local Buyers to your Online Farm Store
In this week’s episode, Ryan from the Barn2Door Success Team (who talks all day everyday with Independent Farmers!) discusses tips for Farmers' online store(s). Hear what he recommends for Farmers selling direct into their local communities.
For more Farm resources, visit: barn2door.com/resources
-
[00:00:00] Hello and welcome to the Independent Farmer Podcast, the go to podcast for do it yourself farmers who are taking control of their own business, skipping the middleman and selling direct to local consumer and wholesale buyers. This podcast is hosted by Barn2Door, the number one business tool for independent farmers to manage their business, promote their brand and sell online and in person.
Let's dive in to today's Independent Farmer Podcast.
James Maiocco: Welcome to the Independent Farmer Podcast. I'm James, the Chief Operating Officer at Barn2Door, and your host for today's episode. As many of our listeners are aware, Barn2Door offers an all in one business solution for independent farmers who are cutting out the middleman and taking control of their business, selling under their brand, and making sure their customers can [00:01:00] purchase easily online and in person.
In today's conversation, we're going to be getting into the best practices for your farm storefront. How do you make it easy for buyers to purchase from your farm? And today I'm happy to welcome Ryan Grace, one of our account managers on the success team. Ryan works with farms all across the country to ensure that they have a successful business, and implement the best practices to spur growth while streamlining their operations.
So, we're going to dive in real quickly here and get started with Ryan and talk about auditing farm storefronts to ensure that they're convenient. Welcome back, Ryan. It's great to see you.
Ryan Grace: Thanks so much, James. It's a pleasure to be here.
James Maiocco: Well, before we dive in on this topic, Ryan, let's hear a little bit more about yourself. You've been at Barn2Door now almost for one year, I think. Two weeks from now is your one year anniversary. Congratulations.
Ryan Grace: Yeah, it's coming up. It's been awesome. It's definitely been a great learning lesson.
And man, it's been really rewarding seeing some of the farms I started off with, and where they're at today. So, I love it.
James Maiocco: That's awesome. Well, tell us a little bit about your experience working at Barn2Door [00:02:00] culturally, like how have you enjoyed working with your team? I know you've got a great team over there and success team.
Ryan Grace: Yeah. I mean, I've worked in a lot of industries and being able to come in here, Barn2Door has been incredible. The team have been great friends to me, and even with the farmers, I mean, there's a few better things than being able to work with the farm and watch what we do really helped change their life has been one of the more fulfilling jobs I've had.
So it's something that I know a lot of us here at Barn2Door are passionate about, when you get to see it firsthand and see some of these life changing things that take place. It's, it's really special.
James Maiocco: It is a really special experience. Like you said, you know, there's a lot of ways to make money, but to do something that's so tangible, like you said, and life changing, that's a really great way to describe it, to hear the impacts that this can have for farmers.
It's a big deal. Well, for listeners who don't know what your role is at Barn2Door, why don't you share a little bit more about what an account manager does at Barn2Door? After a farm gets onboarded, what's it look like?
Ryan Grace: Yeah, we like to describe ourselves as a guide per se. So, being able to work with [00:03:00] hundreds of farmers across the country, we get a lot of really great insight.
And data on what works well for our farms, what consumers are looking for, so part of our job is to share some of those resources, right? Be a guiding hand to those farms who are looking for best practice recommendations, to be able to give some case studies and showcase, hey, this is a farm I have in your area in a similar circumstance.
This is how we're able to scale their business. This is how we're able to get them from a hobby farm into a full time farm. So, that's a lot of what we do. And then on top of it, like on today's topic, it's a lot of store auditing. I think there's always room for growth. There's always room for reflection and looking back and seeing, are there ways that we can streamline things or are there ways that we can grow our business?
James Maiocco: Well, let's dive in. Cause you've worked with, like you said, hundreds of farms now at this point. And I'm sure you've really, not only been able to look at the data, but really get to see the tangible outcomes for many of the farms that you support. Let's start with the customer store itself.
[00:04:00] Like when we talk about the customer facing store experience that a farm offers their buyers, you know, I think many times people think about their experience shopping on Amazon, which is, you know, true. That's a one type of experience, but that's a very different experience. It's a huge multi billion dollar, I should say that you should say a trillion dollar brand.
We're talking about a small business, right? A very different set of expectations that buyers have. So, when you're talking with farmers about setting up their storefront, what are some of the best practices that you recommend to communicate, you know, a realistic set of expectations, both in terms of the experience, but also in terms of the purchase expectations of the buyer?
Ryan Grace: Yeah. One of the first things I'm doing before meeting with the farm for these audits is just taking a look at the inventory items they have, right? You want to make sure you're focusing on your top revenue drivers. You want those to be up front and center. That's where 60 percent of your sales are going to come from on that first page.
So, really making sure that you highlight those, that those are very easy for the customers to purchase, so they don't have to scroll too far. [00:05:00] Decision fatigue is a real thing. Buyers want things to be simple. And for you, you want to focus on those revenue drivers because you don't want the first thing people see when they look at your store to be chicken feet.
So we really focus in on some of those top items. So putting together some bundles and boxes, making sure that those are highlighted up front and center, pinned as priority items. That's one of the first steps I'm doing when I'm looking at a store.
James Maiocco: Well, I will say, you know, I love chicken feet because I know they make really good stock, but the vast majority of consumers and buyers really have no understanding of what use of chicken feet or chicken necks have on the store.
Doesn't mean you can't offer them. Like you said, maybe offer them in a stock pocket or something like that. But, very, very different experience for 95 percent of buyers who are looking to just buy a whole chicken or what have you. Well, a lot of our farms, you know, have a whole variety of different products, but, you know, I imagine they drive most of the revenue for a shorter list, right?
How should a farm manage the vast inventory that they may have to offer? I mean, should they put everything up on their [00:06:00] storefront or should they narrow down to a short list? What's a good number that you see?
Ryan Grace: Yeah. Uh, what we shoot for is you're looking for five to 10 items pinned to the top of your store and then less than a hundred items total.
Again, going back to that decision fatigue and just for yourself as a farm to be able to manage your inventory well, a farmer's choice bundle box or a farmer's choice subscription is going to be your best friend. It helps you move some of those harder to move items, helps you move more items at once, and it makes it a little more worth it when you are going to do a pickup or a drop off for those customers to where you're not dropping off one pound of ground beef.
So, if you can build that into a bundle and make it a little more worthwhile, the consumer is going to appreciate that.
James Maiocco: And tell me a little bit about some like look and feel what expectations are, should farmers be offering promos and all these other types of things?
Like, you know, what other types of announcements should people be thinking about in terms of trying to drive buyers to their storefront?
Ryan Grace: Yeah, there are a lot of great tools within the Barn2Door platform that can help with [00:07:00] that. So, the banner at the top of your store is a great way to announce new products.
It's a great way to engage with your customer base, highlight some of the promos that you've built out, get that to where people can see that front and center. Take advantage of those, cause you're really just trying to entice them into that first purchase. You're getting them hooked into the products you have.
So, there's consistency there. Another major part, James is building in the photos. You want those to be professional. You want them to look really nice. I have a few farms I work with that will even, they ordered some cutting boards with their brand on it. So they have their brand, their logo, with their nice products listed on top of that.
People are visual. They want to see a nice representation of what they're going to get. So those go a long way as opposed to just using stock images or things like that with their site.
James Maiocco: Well, and I know we, we offer a litany of beautiful stock images that many farmers do use and conversion still looks fantastic there.
But the more personalized, like you said, I love the cutting board examples where people put a steak, you know, or some produce in a box [00:08:00] with their farm brand on it or eggs that are, you know, with their branded egg carton, all those things just make it that much more, again, brand reaffirming, right?
And I know many of our top performing farmers, that's kind of like, like you said, it's a worthwhile investment to either hire somebody to come and do it or just take some time yourself. I mean, do you see many farmers taking some of these photos themselves? I mean, I know a lot of the cameras on the new iPhones and Android devices are quite good.
Ryan Grace: Yeah, I mean, that's a beautiful part with these new phones as a photographer myself, you can do a lot of great things. So, giving some best pointers when it comes to shooting those images using good lighting is important, but it doesn't take a lot of work to get really, really great quality photos. And to your point with the cutting boards too, that's also another great selling point.
So, if you're selling a meat bundle and you can build into that cost one of those cutting boards, now you have a branded item in that person's home as they're cutting up the nice steaks that they got from you. So, it's just another way to build in some of that brand [00:09:00] consistency.
James Maiocco: Well, let's, let's shift gears a little bit.
So, let's say I go on to the store, I find an item, I'm, like you said, I don't get exhausted because I'm not looking through hundreds of items. Let's say I'm looking through 25 to 50 items. Now I want to make a purchase. How easy does it need to be for me as a buyer to have a high degree of conversion, right?
Because, I know all farmers would probably just love to have it be simple and easy for them, right? At the same time, you know, every buyer would probably like everything to show up on their doorstep or frankly right on their kitchen countertop, right? So there's kind of a degree of convenience of what works for the farmer versus what works for the buyer.
Like, where do you see success, you know, when you think about fulfillment expectations that farmers should set up?
Ryan Grace: Yeah. Convenience is king. Amazon's made this more relevant than ever. It's the most important piece, in my opinion, in getting your products to your customer base. In the last podcast we hosted with Phil, if y'all get the chance to listen to that one, he brought up a [00:10:00] great point, just talking about how nine out of 10 consumers, they want to buy from local farms.
So, part of your job is removing any of those barriers to purchase, which is the biggest part is that convenience factor. So, you want to take that into consideration when you're setting up your pickup locations when you're setting up your delivery zones. So, think about that everyday consumer.
Think about who your ideal customer is and how can you get your products in front of them without all those barriers, without the distractions, without them having to come go out of their way or lose time. So, that's something we're taking a look at when we're diving into the fulfillments, we want to make sure that the schedules are taking into consideration that ideal customer. You're thinking about that mom that works a nine to five and you're putting that in place. Maybe it's a school pickup after school pickup or after church pickup, partnering with local gyms and fitness centers we've seen be highly successful. So, these are all things you want to take into consideration when you are building these fulfillments and these ways for your customers to get their products.
James Maiocco: So, when you think about [00:11:00] schedules, let's use a few examples like you just said so if you're thinking if you're selling to a group of school moms, right? Then you're thinking about like after school pickups or locations that are convenient for them and you know picking the kids up or dropping kids off to school or to practice that type of thing, right?
And then, I would assume also too for, like you said, if you're going to do the gyms, you know, are people doing like super early morning or are they doing kind of the evening gym workout crowd? How do they handle pickups at gyms and CrossFit studios, that type of thing?
Ryan Grace: Yeah. With the gyms you're seeing, I mean, you got to think about the customer who's going to go home after that, if they're going to work out in the morning and then go into their workplace, probably not gonna want to carry a monthly meat box with him. So, you're thinking about those later afternoon slots where they can pick that up, take it home. So, that's where I've seen the most success with those.
And it's a win win for both. The gyms love it. It's a great way for them to sell and to advertise to their customer base saying, Hey, we actually partner with a local farm who brings us locally sourced protein, the best protein you're going to [00:12:00] get, and they drop it off right here at the gym.
James Maiocco: That's awesome. What I imagine too, you have expectations on the wholesale side of the business too, right? Like talk to me a little bit about farmers who are delivering to restaurants, right? Or to grocers, like what are the expectations you see there in terms of fulfillment? Because I assume they expect delivery directly to the door, correct?
Ryan Grace: Yep. Yep. so again, making it easy for them, but also making sure you're protecting yourself as the farm too. So putting in clear expectations on when those orders need to be placed, when you can go and deliver those. So, having order cutoff date is really crucial for a lot of our farms and managing their time, but also making it convenient for the wholesaler.
And it couldn't be easier for them to go in, see what products you have, place their order, know when they can expect it. So you're setting in very clear, consistent parameters for them, which helps the farmer and helps the restaurant or the wholesaler.
James Maiocco: That's a really great point, right? The more consistency you have for the purchaser also can lead to more consistency in terms of your farm operations as well. Like, [00:13:00] hey, all right, my pit crew always goes out on this day and I run my deliveries to restaurants on these two days, right? But, that consistency is really key, right? Save yourself time and streamline your labor costs.
If I'm a farmer that's only done pickups or markets, and I'm thinking about getting into delivery, what are, you know, one or two best practices you see there in terms of getting started with that as a fulfillment option, because that can be pretty intimidating, I would think for a lot of farmers to think about.
Ryan Grace: Definitely. I think start local. So start in places that you know you're visiting frequently already. If you're making a trip into town once a week, build a delivery route around that. So, find some zip codes that are near there that you'd be comfortable delivering out to. Build in, which is one of the great features within our platform, is being able to add in a delivery fee.
So you have a delivery fee, so you're getting paid for that time, and then as you scale, so if you're doing $10 per delivery, well now you can outsource that, you can hire a farmhand who can help with those deliveries, pay them out using the delivery fee, they're doing 20 of those [00:14:00] deliveries, they're making 200 bucks, that's a really great earning for, I mean that's more than I made in the restaurant industry, serving at a restaurant, so it's a great value add and helps you scale your operations.
James Maiocco: I know that's a fantastic way that many of our farmers hire a lot of local high school and college students too, who are like, man, they're happy to go run deliveries in the evenings, right?
Ryan Grace: That would have been my dream job.
James Maiocco: Absolutely. Well, it's funny you say that because, Janelle and myself, I mean, we have, I think, five different Farmbox subscriptions here in Nashville.
And I know our protein box is delivered once a month, and we pay $15 for that to be delivered. But, to your point like convenience is king, right? Like I don't want to go to a pickup. I'm willing to pay 15 bucks for a $200 meat box. So laying on my doorstep once a month. And sure enough, it's a high school kid that drops it off, right?
So, every once in a while, we'll see the farmer and maybe, but usually it's a high school kid, right? Which is great. But like I said, that's a lot of money for a high school kid to get paid. So, let's go back to the topic of inventory. Cause you made a mention of a farmer's choice bundle box, right? For [00:15:00] farmers who are unaware of what that might mean, or for people who have been thinking about a farmer's choice on the box, can you describe for our listeners kind of like what that should entail and maybe just use an example of both of meat and maybe like produce as just maybe two options.
Ryan Grace: Yeah. So, farmer's choice is what it sounds like. It's you putting together a box. So, you're setting the parameters. Maybe you're doing a 10 pound bundle where you're putting in various cuts. So, if we're talking about the protein farm, one that I see do really well, you can do a meat and eggs subscription or bundle. Think about the cuts that are really easy to prepare, because who you're trying to target, you want to think about that person who's trying to save time. They don't need some really difficult cuts like your oxtail or some of those that are still really great, still very valuable.
They want something that's going to be easier to prepare. So, you think about two to three pounds of ground beef, maybe a couple other various cuts, Chuck roast or two, with some eggs. That's a great protein bundle and you can just switch that up each month, it's actually a selling point to be able to have it a farmer's choice.
When [00:16:00] you can communicate like this is handpicked by me, the farmer. Each week it adds a personal touch, allows you to move inventory the way you need to, like I said earlier. And for produce, similar thing, it's not always going to have the same things in season. So, you want something that's seasonal, that's fresh, that's the best way to eat.
It's the healthiest for our bodies, it's what we crave, and so being able to offer that in a box where you get a variety of what's freshest, what's most in season is a great way to move the inventory that you need to.
James Maiocco: Now, talk to me about how much I should put into a box, right? Like, I mentioned earlier that I get a 20 pound box once a month.
You mentioned a 10 pound box. If I'm a farmer, how do I know what size box I should be preparing? 10 pounds, 20 pounds, 40 pounds. What's the optimal size or should I offer a range of sizes? What do you see as a good best practice?
Ryan Grace: Yeah, I would say you want to think about each consumer type, right? So you have different family styles.
You have larger families. I grew up in a very large family where we would crush a 10 pound box. In a day, [00:17:00] it would not last long in my family growing up. So, having different options for those households. So you think of your one to two household, have a box that could feed them for the month.
And then, expanding that out to maybe, four to six family household. And starting there, and if you have families that are even bigger, they can always just double up on those subscriptions. And that's a good way to have it simplified in your inventory where you don't have too many items, but you still have a nice variety of product sizes for the different consumer types.
James Maiocco: Got it. And so, for buyers who haven't bought a bundle box before what's, you know, I know we encourage a lot of farmers to offer subscriptions, but should they only offer subscriptions? Should they offer like a one time purchase option as well? Like what's the mix that you should offer there, right? I mean, or do you only offer things as one time purchase?
What do you typically see?
Ryan Grace: Yeah, I mean, subscriptions are great. They bring consistent revenue. Having a one time purchase sampler bundle is one of the best ways to get [00:18:00] people introduced to the idea of those subscription boxes. So, I recommend anybody who's going to farmer's markets put together a little $50 farmer market bundle that you can advertise to introduce people to the idea of what you offer as far as subscriptions go.
Have that at your farm store as well, where they can come pick it up at the farm. So if they're trying to get an idea of what they can expect, if they want to know what your products are like. You can have that bundle ready to go as a one time purchase as well as the subscription.
James Maiocco: Well, I know for myself that was definitely a selling point because I buy my beef from a different producer than produces my pork, right?
Ironically, both of those farms offer beef and pork. However, I found one of them has much better beef and the other one has much better pork. And, and of course, with my wife being a chef, we're going to buy the best product period, right? But we did sign up for a subscription from both of them, but on a single product.
I do know though, many farms offer like mixed meat bundle boxes as well. Kind of like the same thing you see with mixed [00:19:00] produce, right? Do you see that be successful as well for some farms?
Ryan Grace: We do, yeah. Especially like when you're thinking about what your goal is, which is to be the source, the local source for your community, being able to save them those trips to the grocery store.
And if you can provide all those grocery list items for them, you're really putting yourself in a great spot for your community and for yourself. So, those are things you're going to want to take a look at, so if you can add in chicken, you can add in beef. Those varieties do really well. I have some farms that have learned over time that their customer base, cause every customer base is going to be a little bit different, they've learned that maybe there's more demand for just a chicken only box, or just a pork only in their area. So, that is something you have the flexibility of doing, but I think a variety boxes is great. Those are awesome.
James Maiocco: One last question before moving on to the next topic here. Tell me a little bit about value add, right?
Because I've seen some people will have a bundle box, but they'll also throw the seasoning in or maybe they throw some thyme in or some herbs, et cetera. Do you see that that adds value? I mean, will [00:20:00] people opt into that, almost like a, a meal ready kit in a box type of thing?
Ryan Grace: Yes, exactly. It's a great way to move some of those additional products you carry. Right now, even with like tallow on the rise, people are all about tallow. So, being able to offer that into your boxes as a way to cook the meats that you got, or even just as soaps or conditioners. So, being able to do those value adds in addition to your bundles is a great way to one, increase that average order value, and two, move a lot of those additional products.
James Maiocco: Got it. Well, let's shift gears a little bit and talk about management, right? Because, you know, assuming that you've got these best practices implemented, you've got your inventory set up, you've got a variety of different types of one time purchase and subscription items available.
And, maybe you start offering pickups and you step into deliveries, because I know farmers who do deliveries tend to make twice as much more as farmers that don't offer delivery, right? Delivery works. So, let's say I take the plunge and I try to do that and I start getting, you know, a [00:21:00] ton of new sales.
What are some of the best practices that you see in terms of being able to manage the volume of sales that come from some of these best practices?
Ryan Grace: Yeah, your Pick and Pack lists are such a great resource within the Barn2Door platform. It saves, I know Tagge or Laci at Tagge's Famous Fruits talks all the time about how that saved her hours and hours within her management of getting her CSAs ready.
So, being able to go in, you can filter it by your pickup location. You can filter it by the delivery zone you're doing, and you can see exactly what orders you have to get ready, what days they need to be ready for, and you can even break it down by the pick list. So you can go through, filter your pick list, see what days, what items you need to pick, how many of them you need in total.
And so it's just a really great, efficient way for our farmers to manage those orders as they're coming in. With the contact details on there, so if you need to reach out to the customer, you can do that easily as well.
James Maiocco: What about order reminders? I know this is a topic that a lot of farmers will use from [00:22:00] time to time as well.
Some farmers use them extensively, other farmers don't use them at all, right? What do you see as like, a general best practice? You know, I'm sure many farmers don't want to be perceived as quote, unquote, nagging customers to place an order.
Ryan Grace: Well, that's where the customer, I mean, they want to see farmer content in their inbox.
You're helping them out. Those who are living very busy lives, sometimes need those additional reminders. Hey, don't forget, we're doing deliveries on this Saturday. Get your add ons in ahead of time if you want some fresh sourdough bread or some of our local honey that we have, that we're promoting this week. So, it's a great way to stay consistent without having to go in and continually try to remember yourself as a farm when you're already managing so much, what you need to get sent out.
So, some of the best practices, one of the things I do when I'm looking at a store audit, I'm going through to see with all their customer emails, do they have order reminders turned on? Are they using their groups to set those order reminders? Cause you can have it going to anybody who's [00:23:00] ordered at the farmer's market, you can tag them a farmer market customer and send the order reminders out. If you're doing that on Saturday, maybe you're sending that out on Thursday, letting them know, Hey, we're going to be there Saturday. Get your orders in today. If you want any add ons to make sure you're getting the products that we have available before we sell out, cause we're going to sell out, place your order today.
James Maiocco: I love that. So, you're creating a little bit of FOMO, fear of missing out with that order reminder, and to your point too, it's like, it's only going to help the buyer, right? Because we're all busy and I hate to say, but I think sometimes farmers get a little too concerned that they're going to, quote unquote, be perceived as spam to the customers, but that's nothing further from the truth. Like you said, we all need that nudge. Many people treat their email inbox like a social feed almost like today, right? So you just, you're looking for that reminder. Whatever's at the top of the inbox is what's going to be top of mind.
Ryan Grace: Yep. And you can make it fun for your customers, too.
If you're mixing it up. I have a farm who uses their dog, who's kind of their mascot of their farm. And so when they were doing their order reminders, it's all coming from Piper [00:24:00] at this farm. And so, it's just a fun way to engage the customer base. And it's, kind of breaks some of those barriers down too.
James Maiocco: That's fantastic. What a great suggestion. Let's wrap things up because I want to be respectful of your time, and I know our farmers are busy, too, who are listening to this podcast today. Are there any other tips that you see that, you know, helped farmers really, again, take their business to the next level when thinking about setting up the best practices to grow their customer base?
Ryan Grace: Yeah, at the end of the day, we provide all kinds of great online resources and can guide you with all of the things that we've seen work for farms. But, one of the most important things is getting boots on the ground. So, it's getting in front of your community, finding a way to get face to face with some of these customers, whether it's at the farmer's market, and that's where one of the things to look at, it's a huge tool for a lot of my farms is the POS. So, they have the ability to do cash card transactions on the go that sync with your inventory, that add customers to your customer list, that are checking off all these other time saving boxes that help you sell down the [00:25:00] road.
So, those are other things that I would highly recommend taking a look at, thinking about the businesses in your area, your existing network, your friends and family. What do they do for work? Would you be able to partner with them? Are there other local businesses that service your ideal customer that you could partner with?
So, those farms that are utilizing those practices and are putting those boots on the ground and having those conversations, find a lot more success and they see the traction start to build over time. So, it's really rewarding when I just got off the call right before this with one of my farms that's doing just this, and it's just really cool to see his progress, him living out his dream, getting to the point where he's going to be able to do this full time pretty soon.
So. I love it.
James Maiocco: That's awesome. Well, I know many of our farmers too have really kind of leaned into making sure they're building a strong brand, right? Putting that QR code on everything that they touch, on their signage, on their car, on their business card, make it easy for you to just hand out to people to scan and sign up for your email [00:26:00] newsletter or go directly to your store.
Just make it easy. Right? You know, because buyers are like you said, I think you said at the beginning, convenience is king, right? And we just had to make it easy for buyers. One last question before we shift gears and sign off. I'd love to hear from you like how often should a farmer be revisiting and examining how they've got their store set up?
I mean, I imagine you can't be tweaking it all the time, right? You gotta kind of set it, measure, and improve it over time.
Ryan Grace: Yeah, I mean, I would recommend a quarterly audit, I think is a healthy way to take a step back, examine things, see what's working well. See what your customer base is really driving towards and even invite your customers to be a part of that journey with you.
I think that's a great way to build that community, to ask them like, Hey, what other products would you like to see us have or, if we were able to deliver out to this area, would anyone be interested in that? And so, bring them in to be a part of your community, I think is really helpful. And then the other piece of the audit that we didn't [00:27:00] talk in here as far as inventory or fulfillment, but it's just going through and seeing if your why messaging is coming across in what you're posting, in what's on your social media, in what's in your newsletters.
Your why is one of the most important parts of what you do. And so, being able to take a step back and say, Hey, did I communicate this to my customers? Why I wake up every day and do the hard work that a farmer does. Can that messaging and branding be seen in my website, in my post, in my emails? So, I think when you can do that quarterly and have that reflection to be able to go back and be like, all right, let's reevaluate, see what works, and dive in from there.
James Maiocco: That's awesome. Great feedback from Ryan here at Barn2Door. Thank you so much for your time. I know you're super busy. So, again, really appreciate all your hands on attention that you give to our farmers. And for those listening to us, you can talk to Ryan and other account managers like him anytime, Monday through Friday at Barn2Door.com/Office-Hours, where you can ask Ryan open ended Q and A questions, and his colleagues as well, and learn other tips [00:28:00] and tricks that they've seen work for farmers like yourself. Here at Barn2Door, we are humbled to support thousands of farmers all across the country and delighted to offer software and tools to help farmers access more customers, increase sales, and save time.
If you're an independent farmer who's just getting started or transitioning to selling direct, or if you've been at it for a while, just simply looking to save time and streamline your business, please visit Barn2Door.com/Learn-More. Thank you for tuning in today. We look forward to joining you next time on the Independent Farmer Podcast.
Thank you for joining us on the Independent Farmer Podcast. At Barn2Door, we are passionate about empowering independent farmers to build a thriving business. To all the farmers out there, thank you for all you do to grow amazing food, care for the soil, and serve your local communities. You are the backbone of our country.
For free farm resources, or to listen to prior podcasts, go to barn2door. [00:29:00] com backslash resources. We hope you join us again and subscribe to the Independent Farmer Podcast wherever you stream your podcasts. Until next time.