Frequently Asked Questions of Sellers

Barn2Door provides an all-in-one solution to help Farmers efficiently grow and manage their business. Farmers use Barn2door to save time and money, increase orders, and promote their brand by offering customers a consistent, convenient buying experience—with real-time inventory—across all digital channels (web, mobile, social, and email).

We help you give your customers the simple, online ordering experience they expect. Customers can order whenever they want, and Farmers can easily manage all direct-to-consumer and direct-to-wholesale sales, fulfillment, and marketing through a simple online interface.

All of our pricing is transparent and published on the web at barn2door.com/pricing. You can choose either a monthly pay-as-you-go subscription or an annual subscription (save up to 25% over monthly pricing). Pricing varies based on the plan that makes the most sense for your Farm! From $99 to $299 per month (paid annually) or from $119 to $379 per month (paid monthly). One-time setup fees range from $399 to $599.

If you’re interested to learn what plan would work best for your Farm business, navigate to “Solutions” at the top of the page and choose from Mid-Farm Business, Small Farm Business, or New Farm Business.

You can Sign Up directly online! Just create an account (email and password), then choose the plan that works best for your business. You can immediately start building your Farm’s web Store and access our online Learn Center, which includes help articles and video-based training for do-it-yourself setup.

Farms choosing a Business or Scale subscription will work 1-on-1 with an Onboarding Manager to help your Farm get started (4 - 8 weeks). Thereafter an Account Manager will meet with you regularly to help you implement best practices and tactics (based on your Farm goals and priorities).

Farms that choose an Entrepreneur Subscription have access to our live Onboarding Workshops to get started (over 5 sessions). Thereafter, Entrepreneur Farmers can access a variety of Barn2Door resources to manage their account (Learn Center, Connect, Community Forum, etc.).

If you want to learn more before signing up, you can click here to Watch a Demo, and a Barn2Door Farm Account Executive will personally assist you. Each Farm Account Executive is dedicated to a specific state or territory and is ready to answer your questions 1-on-1. A Barn2Door Farm Account Executive is happy to share how we serve other Farms in your region that are similar to yours.

We work with 1000’s of Farmers, ranchers, fishers, foragers, and producers in all 50 states across America. We are the largest vertical commerce solution built exclusively for Farmers to manage direct sales, streamline business operations, and market directly to their customers.

We regularly publish Farmer Spotlights that feature Barn2Door customers, all selling different products in different ways! Check out our Farm Spotlights to learn how they use Barn2Door to grow and manage operations and create thriving Farm businesses.

Yes, there is a one-time setup fee to get started with Barn2Door, based on the Subscription plan you select. This cost relates directly to the work needed to configure your account. See our Pricing Overview for more specific details and features offered with each plan, including one-time setup fees ranging from $399 to $599 depending on the Subscription plan you choose.

Each Farmer is responsible for fees set by our third-party merchant processor (Stripe), including credit cards, ACH, connection and transfer fees, refund fees, and any fees related to disputes. Credit card payments are assessed at a flat rate of 2.9% plus $0.30 per transaction. ACH fees are a minimum of $1.00 or 1.0% of the money transfer amount. Connect fees are $2.00 per month. Transfer fees are 0.20% for the settlement of all funds directly from the merchant processor (Stripe) to your bank account. Refund fees are equivalent to the fees for the initial payment, based on the payment method. And dispute fees are $15.00 for each transaction that is not determined in your favor, plus the value of the disputed amount.

Many Farms that run on Barn2Door leverage customer tips to offset merchant fees. In fact, 25% of Farms who utilize tips on Barn2Door pay nothing for processing credit cards, while the remaining 75% who use tips only pay 1.5% on average in fees. To learn more, read this blog: How Buyer Tips Lead to Lower Processing Fees. Farmers can choose whether or not they want to make this "tip" feature available to their buyers in their Barn2Door account.

Customers can shop as a "Guest" or choose to “Create an Account” to manage their profile and order history. There is no cost for customers to sign up. Your customers can pay online with credit card (Visa, Mastercard, Discover, Diners Club, and American Express) or ACH (direct bank-to-bank transfer). Money is processed and then deposited directly into your account (we never take possession or delay your payments).

Your customers can also place orders (shop) and choose ‘pay by cash or paper check upon delivery’. Farmers can choose this option on a by-customer basis (i.e., only allow returning customers the ability to pay cash, versus new customers). Collecting paper checks or cash for payment is the responsibility of the Farmer (note, you can use Barn2Door to send an invoice AND track if checks have been paid!).

No! Barn2Door does not markup the prices of Farmers’ products and we do not take any percentage (%) of your Farm sales. Buyers do not pay any service or member fees. Farmers list their prices and buyers pay the listed price. Clean and simple ---- just like we like our food!

No! Barn2Door does not take any percentage of your Farm’s gross sales. It’s your products, your sweat equity, your customers, your brand—and your money! Your Farm only pays a Barn2Door Subscription fee (plus one-time Setup), and the applicable merchant fees for digital payments (credit card, debit card, ACH).

The profits of your Farm business are all yours.

While a few states do permit Sellers to pass on credit card fees, the vast majority of states do not. Further, the card issuers also implement additional restrictions for the use of their card brands (e.g., AMEX, Mastercard, VISA). To comply, credit card fees through Barn2Door are paid by the Sellers.

That said, it is lawful in all 50 states to offer buyers the option to pay credit card fees for a Farm (effectively a 3% tip)! We have found this opt-in model to be incredibly valuable for many Farmers. In fact, 25% of Farms who utilize tips on Barn2Door pay nothing for processing credit cards, while the remaining 75% only pay an average of 1.5% in processing fees. To learn more, read this blog: How Buyer Tips Lead to Lower Processing Fees. Farmers can choose whether or not they want to make this "tip" feature available to their buyers in their Barn2Door account.

No. Each seller on the Barn2Door platform is responsible for collecting and remitting taxes to their respective taxing authorities on gross sales.

The tax regimes vary dramatically from state-to-state, county-to-county, (and sometimes street-by-street!) based on the products, categories, and how a sale is consummated.

If your Farm is only subject to a simple flat-tax model (e.g., 6.5% on all raw food sales), then the Barn2Door Simple Tax Tool may be a viable option. Available with the Business and Scale Subscriptions, the Barn2Door Simple Tax Tool is effective for many Farmers in a simplified tax regime and limited product offering. Note, the Farmer will still be responsible for filing and remitting taxes to the applicable authorities.

If your Farm is in a complex tax state, conducts business across state lines, or sells a wide variety of products subject to different tax rates, then the Avalara AvaTax integration may be the best option for your Farm. A third-party tax solution, the Barn2Door + Avalara integration provides Farmers with fast, seamless, and accurate tax compliance automation to reduce audit risk and ensure accurate tax transactions. Note: you will need to sign-up for a separate Avalara account for this service to be available for your Farm. See: Applying Taxes When Using Barn2Door, for more information.

Barn2Door uses Stripe for payment processing, payouts to sellers, and to support payment-related transactions such as refunds. Barn2Door utilizes Stripe (for credit cards, debit cards, ACH, and refunds etc.) and Plaid (for ACH authorizations), which are fully integrated into our back-end. No separate login or account is required for your Farm.

Customer Credit Card and ACH purchases are processed through the Barn2Door experience and money is routed directly into your bank account. You can track deposits, charge variable pricing, and remit partial or full refunds (on the Orders tab of your Barn2Door account). Farmers are responsible for collecting and tracking paper check(s) and cash payments. In fact, Farmers on Barn2Door can choose which customers are able to pay cash/check (on the Customer tab of your Barn2Door account).

Stripe is the partner we use to process credit card transactions. They are a major merchant processor utilized by many of the largest ecommerce brands globally. Stripe is a certified Level 1 Service provider—the most stringent certification regarding security, privacy, and compliance.

To learn more about Stripe, see www.stripe.com/about

All payments are managed directly by our processor—Stripe. Monies are deposited directly into your bank account—Barn2Door never takes possession of your funds. Timing varies depending on the payment method. Typically:

• Credit Cards: Timing can range from 1 to 5 business days, depending on the issuing bank, the total dollar amount, and your credit profile. Most funds post in 24-48 hours.

• Debit Cards: Timing can range from 1 to 5 business days, depending on the issuing bank, the total dollar amount, and your credit profile.

• ACH: Typically post in 1 to 3 business days, depending on the funds posting timelines and issuing bank.

Payments are deposited in batches on a rolling basis. For more information from Stripe on topic, see: Stripe Payout Schedule.

Note, when Farms exceed certain dollar thresholds (e.g., $5,000), they often trigger a KYC (know-your-client) audit, which is a federal regulatory requirement to validate your identity (to combat fraud and reduce risk). If your Farm triggers a KYC audit, Barn2Door will contact you to provide documentation (e.g., SS-4 Letter with your EIN) to verify your identity. During a KYC audit, your funds may be withheld by Stripe until your identity is confirmed.

Barn2Door helps Farms thrive with digital marketing. We know "marketing" is key to Farmers’ success, and we aim to make it as easy as possible for Farmers to stay top-of-mind with regular direct marketing. Regularly engaging customers leads to more frequent orders and, if done right, builds customer loyalty (leading to consistent, frequent sales and customer commitment).

We help Farmers ‘setup’ marketing automations and promote a consistent brand experience across all Channels, including Order Reminders. Farmers need to be where their customers love to shop—web, mobile, social, or email---as each customer has their own habits and preferences! We help Farmers optimize all Channels with their brand and easy access to order.

For websites, this means including clear CTA’s (call-to-actions), SEO (search engine optimization), and best practices for customer navigation. While a website is key for ‘landing’ and shopping, social and email channels are better for ongoing marketing---which leads to ongoing sales. Here, we help automate and streamline marketing activities and actions. For example, through Barn2Door, Farmers can instrument automated Order Reminders and one-click sharing on social channels.

Through your Barn2Door account, you can quickly and regularly engage customers through group emails, custom newsletters, individual messages, and social marketing. Farmers in upper-tier subscriptions (Business and Scale) plans can work with their Farm Account Managers to implement best practices aligned with their priorities and goals.

Barn2Door teaches Farmers how to fish (how to market), but we also offer you a fishing pole (marketing assets) to grow your business. Barn2Door offers a number of Marketing Add-Ons that any Farmer can purchase in addition to their subscription plan. These services make it easier for Farmers to build their brand and implement best practices to access more local customers:

• Farm Website: this is not an add-on but an essential service we offer that’s worth $1000’s. A Farm website customized to reflect your Brand is essential to marketing your Farm and building loyalty.

• Marketing Toolkit: seasonal marketing materials and assets (including images, graphics, sample email, and social media prompts) to use each month. Simply copy, paste, and post!

• Academy Pass: series of monthly classes aimed to help Farmers implement best practices to build their brand. Classes include (but are not limited to) Mailchimp, Social Media, and Content Development.

• Farm Logo: get a new Farm logo or upgrade your existing logo from our professional Design team to reflect your unique brand.

For more information, visit Barn2Door Marketing.

Yes! You can manage multiple pricing sheets—and determine what customers see at what price for any given item. Cool, right? This includes, but is not limited to different pricing and delivery options for retail, wholesale, and private pricing for specific customer(s).

Learn how this Produce Farmer balances both retail and wholesale buyers: Balancing Retail & Wholesale Markets with Joe from Dirty Girl Produce

Yes! We can help you set up a Farm-branded web Store that can link directly to your existing website, social properties, email, and newsletters with a “Shop” button.

If you’re looking to up-level your website (a design lift) or want a new website, take a look at our different subscription tiers to see which plan offers what your Farm website needs: Barn2Door Pricing.

Selling food and building a thriving business takes much more than just a website. Managing orders, inventory, payments (and subscriptions), and customers can be complicated with other solutions. Barn2Door offers an all-in-one solution that is “turn-key” - making it easy to grow and manage your Farm business while also integrating with best-in-class SMB solutions (e.g., Mailchimp, Facebook, Quickbooks).

Barn2Door provides the resources and coaching to help you implement best practices to achieve your goals and build a thriving Farm business. We're honored to serve many of the top Farmers across the country and want to help other local producers enjoy the same success in their communities.

Unlike any other "software" provider, Barn2Door is here to help, invest in your success, and build solutions with Farmers’ needs in mind.

At present, Barn2Door is only available in the United States, with sales in US currency only. We look forward to expanding to additional countries and currencies in the future!